
Seems the new Aussie tourism campaign is getting certain Americans all upset. Might as well make it a trifecta - first the Brits, then the Canucks, and finally the Yanks.
Before we continue, go ahead and watch the ad if you haven't seen it already. Go on...
The BBC originally banned the use of the word 'bloody' in the ad's tagline. Said it was profanity and could not be aired. A bit rich, since they invented the bloo... er, I mean darned word to begin with. Some lobbying from the Aussies and some well-timed profanity from Prince Edward led to a reversal by the Poms and the ad in all its bikini clad glory was shown. Hooray.
Then the Canadians got mad. Ok, not really mad, but they too banned part of the ad. Didn't like the use of the word 'hell' during kiddy time. Fair enough, don't show it during whatever it is kids in Canada watch. Apparently they got upset about the beer. You can't show unbranded beer in ads in Canada. Wha..?? So if instead of a half-empty beer glass you could see a bottle of insert-your-favourite-brand-here they'd be right as rain. I'll have to get a ruling from DarkSideDeb on this one before I brand Canadians as just plain odd.
Now the Americans are upset. Or rather, the American Family Association is upset. With its two million members, they plan a phone and email campaign against Tourism Australia to let them know that the typical American family just doesn't appreciate the use of the "shocking" term 'bloody'.
Oy vey.
Now if the ad said "So where the fucking hell are you?", I could understand the ruckus. Or even if they objected to the word 'hell' like the Canadians. I wasn't allowed to say hell growing up. I had to say 'h-e-double hockey sticks'. But they're upset about 'bloody'. It's offensive. Oh grow up. Any kid who's read a Harry Potter book will have been exposed to the phrase, as it's a favourite of sidekick Ron Weasley. I think it may even be in the first movie. Give your kids some credit, ok?
Some choice quotes from the AFA director of special projects, Randy Sharp:
"When you think 'bloody' in America you think the red liquid that flows from human bodies which is usually a sign of some kind of violence."
Oh for heaven's sake... Put it into context, will you?
"Australians are spending all of these millions of dollars inviting us, and if we go over there are we going to be exposing our kids to foul language and images of bloody?"
Again, all about context pal. Does the term 'bloody hell' really invoke images of fire and brimstone brimming with blood?? Cos if it does, you've got bigger issues than this ad.
"We don't want our kids to hear the term 'bloody'."
Then don't come. Seriously, stay home. Because you'll hear it if you visit. There are also topless beaches and Janet Jackson's 'wardrobe malfunction' didn't even rate the front page. Nor was it edited at all. Can I say that nipple thingy she was wearing looked painful? Ouch.
The members of AFA are planning to boycott Australia as a holiday destination. Thank you!!! Most sensible thing you've done. Although I doubt many of their members are the type to venture past the borders of the US.
Tell me, American readers, are you offended by the ad? Would you consider not coming to Australia because of it? Does it lower your opinion of Australia? And Aussies, how does all this fuss make you feel about the ad? Overblown reactions or typical stuff from the Brits and Yanks? I'm comment whoring, I know, but I want to know what the rest of the world (or those who read my stuff) bloody thinks!
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